Step-by-Step Poké Bowl Menu
Sep 17, 2024
Client
Frosty's Pokébowl
Deliverables
Menu Design
Keywords
Project Exploration, Ideation, Concept Development, Support
The Challenge
The menu is one of the first things customers look at when they enter a restaurant. A well-designed menu is essential because it enhances the customer experience by making choices clear, visually appealing, and easy to navigate. When we entered Frosty’s, we noticed that their menu could be improved. Therefore, we offered to create a menu that is more fitting to the restaurant’s image. Legibility and brand identity being the most important part of this project, we studied the best location to place the menu inside the restaurant and Frosty’s current graphics and imagery.
The Solution
A step-by-step menu was created since the restaurant is enabling the customers to assemble their poké bowls by letting them select the ingredients they would like to have, instead of providing a menu with pre-set dishes. This type of menu indicates the steps which the user has to take to complete the dish, while also displaying the available options clearly. Since the restaurant has only one worker at the time and the number of clients can be large during lunch, readability and a good structure are the most important aspects of the product.
The size of the menu was increased to A3, and the font size was scaled to be legible from the location where the customers order from. The colours of the menu were inspired by the previous promotional material the restaurant had. However, additional shades were introduced to define each step of the process. The gradient changes from a light to a darker shade to illustrate the ingredients being added to the poké bowl. On the right side of the menu, the colour blocks are more transparent to give space for a detail that is engraved into Frosty's branding, the fish scale imagery. Moreover, an addition was made to the brand by implementing hand-drawn digital drawings as stylistic and informative elements. The hand-drawn sketch of the poké bowl is aimed at showcasing a possible variation of the dish that is served at the restaurant and to build trust between the customer and the restaurant.
