Bubble Tea Poster

Oct 18, 2024

Client

Frosty's Pokébowl

Deliverables

Promotional Poster

Keywords

Project Exploration, Ideation, Concept Development, Support

The Challenge

With the introduction of bubble tea to their menu, Frosty’s wanted to increase foot traffic and attract new customers by advertising the latest product outside the restaurant. Since this was the first item they were promoting outdoors, they asked us to design a promotional poster that would stand out on the street and immediately communicate what the product is. The challenge was to maintain brand consistency while creating something bold and eye-catching enough to capture attention from passersby. Legibility from a distance, strong visual hierarchy, and alignment with Frosty’s visual identity were all key considerations for this project.

Outdoor standing sign mock-up featuring a colorful bubble tea poster design with illustrated green and orange bubble tea cups, pink swirl accents, and promotional text reading 'Frosty’s Bubble Tea – Explore all the flavors!' on a pink background, displayed on a sunlit paved walkway.

The Solution

We designed an A4 poster that focused on bold visuals, limited text, and a clear message: bubble tea is now available at Frosty’s. The layout was structured to work at a glance, with the most essential information placed at the top, "Bubble Tea", and at the bottom, "Explore all the flavours!". The clear message is meant to be in line with Frosty's branding. Two illustrated bubble tea cups were placed at the centre, featuring layered colours and realistic textures to evoke freshness and flavour. The colour scheme builds on the palette introduced in the step-by-step menu, using mint green and lemon colours for the bubble tea cups, and the signature pink gradient and fish scale pattern that are present in all Frosty's menus. To create a sense of movement and freshness, the cups are held by two streams of flowing liquid, guiding the viewer’s eye and adding a dynamic feel. This is further complemented by the italic text.

Overall, the outdoor poster maintains a strong visual connection to Frosty’s existing identity while being designed specifically to function in a high-traffic, fast-paced setting. It communicates the new product offering instantly, draws attention through colour and composition, and invites both new and returning customers to step inside and give bubble tea a try.