A creative diagnostic for the whole system.
In one focused session, we use systems thinking to explore how your brand, services, products, people, and processes connect. The goal is not to jump to a favourite solution. It is to align perspectives, deploy your team’s creativity where it matters most, and identify future upgrades from the inside out.
Use systems thinking
Deploy your team's creativity
Identify future upgrades
PES FULL · ONE FOCUSED SESSION
01 · 10 MIN
Brain warmup
A short exercise that lets the team look at the company from a different perspective.
02 · 30 MIN
Context mapping
Build a holistic view of the company, its stakeholders, and the design opportunities around it.
03 · 20 MIN
Evaluation
Outline and prioritise the session takeaways so the most valuable next moves become clear.
04 · WITHIN 1 WEEK
Evaluation summary
PAP! wraps up the session and shares a concise evaluation summary with priorities and recommended next steps.
Shared context
Stakeholders see the challenge as one connected system rather than a list of isolated symptoms.
Sharper opportunities
Blind spots, tensions, and promising areas for design become visible before execution begins.
A practical next step
You leave with prioritised takeaways and a grounded path into strategy, design, or development.
THE SHORT VERSION
PES Express
Less archaeology. More alignment.
PES Express is a compact alignment call for smaller, clearly scoped assignments. We clarify the immediate context, objective, constraints, preferred direction, deliverables, and timeline—without opening a full strategic exploration.
Best for: business cards, straightforward collateral adaptations, focused content or website tasks, and other work where the core problem is already understood.